Cars & Movies 7. Mercedes: The Star with muscles

Cinematography has always been a powerful means of communication for industrial and consumer products. Many companies use product placement randomly, whenever the opportunity arises. At Mercedes-Benz, it would appear that the marketing department has a real strategy in this regard and the films we present today are an example of exactly how in every appearance, the message of quality, strength and robustness is carefully written into the script way before shooting starts.