Mecum at Monterey: The start of a revolution?

Mecum has changed the game at Monterey, and it’s been a success. In any auction I’ve ever attended, and there have been many, the reserve price has always been a closely guarded secret. Well, Mecum announced them, making it easier for bidders to reach the winning price. The results show this decision paid off for Mecum, with significant improvements across the board compared to last year. More cars (418 vs. 321, +30%), more sales (244 vs. 174, +40%), and a higher sales percentage (up from 54.20% to 58.37%). The total value of the cars offered was lower, dropping from $91,090,000 to $60,330,000, but the total sales amount was impressive: up from $36,655,050 to $52,420,300.