Iconic vs Historics: The Great Auction Showdown

After the major auctions at Amelia Island and Retromobile, we now welcome spring with two British events where passion met pricing that was accessible to a much wider customer base: Historics, held at Ascot, and Iconic, which took place during Race Retro 2025. Iconic offered 93 vehicles with a total value of £8,577,000, about half the number compared to Historics (178), but with almost double the value: £5,009,500 — meaning the latter had significantly lower average prices.

Iconic sold 61.29% of the lots, or 57 cars. Historics reached a similar percentage, 61.80%, with 110 vehicles changing garages. A consideration for Iconic: many of the cars on offer were race cars, which have a narrower market — and indeed, only 50% were sold. Compared to the major international auctions, these results were much more modest in value: Iconic achieved £3,951,941 in total sales with an average price of £69,332, while Historics reached £2,004,729 in total, with an average of £18,225.
Of the two events, the most expensive car was from Iconic — a 2023 Prodrive P25, the first ever sold at auction. Given that the day before, another first model offered at a UK online auction went unsold, there was some doubt. The advantage of the Iconic example was its beauty—blue with gold wheels (the other was grey with black wheels), only 121 miles on the clock, and it was the very first of the 25 units produced. With restomods, cars are tailored to the owner’s desires like a custom-made suit, and not everyone wears the same size. On Friday, the grey one stalled at £325,000, but on Saturday the blue one changed hands for £562,500. Sold well.