Colin Chapman and Lotus - A disappearance as fast as his cars

Everyone knows the Lotus Esprit that the invincible Roger Moore playing the secret agent 007 drove underwater, which later emerged onto the Sardinian beach of Romazzino in Capriccioli, much to the amazement of the bathers. While the Aston Martin has become the quintessential James Bond car, Lotus is no less important as the Esprit played a central role in no less than three films. And yet communication and industrial reality are two profoundly different things.