BaT. The Far side of the Moon

Not many people know that there is an auction house specialised in Classic cars and supercars that invoices more than the three historic leaders of this market - RM Sotheby’s, Bonhams and Gooding. And when I say more, I mean more than the three big auction houses combined, with a turnover somewhere in the region of $853 million. Its name is Bring a Trailer, and you’ll find it in America, owned by the powerful publishing group, Hearst. Created about ten years ago to focus on online auctions, it was successful long before traditional auction houses were forced into the same arena by the Pandemic. And it was the Pandemic that confirmed Bring a Trailer’s absolute dominance of the format.