Arturo Keller

  • 21 May 2023
  • 2 min read
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Arturo Keller image

The Keller family originates from Aarau, Switzerland, and the name "Keller" means "cellar" in Ger-man. It is not a coincidence, but rather a sign of destiny that Arturo Keller's great passion for cars is matched by his equally significant passion for wine. Born in Mexico City but now a resident of the USA, Arturo Keller has combined these two passions by purchasing a large property in California's Sonoma Valley, where he produces wines recognized the world across with the help of his daughter Ana, and also showcases his superb collection of automobiles.

Although his name is associated with wine, his profession has led him towards collecting automo-biles. Keller's main business is the production of automotive upholstery, supplying the top five com-panies operating in the United States: General Motors, Ford, Chrysler, Volkswagen, and Nissan. His first collectible car, was a Talbot-Lago T150 SS Teardrop Coupe.

PBC21 BestRamp 01 exp web Keller

Arturo Keller's collection is strictly private. The cars, all in working condition and perfectly restored and preserved, appear almost miraculously at the great concours d'elegance. The first and most im-portant event for him and his loving wife Deborah is the Pebble Beach Concours d'Elegance, where he has won numerous awards and Best of Show. Keller knows that to keep his cars alive, they must be driven regularly, which is why he has built a special road that winds around his property where they are regularly taken for a spin. His meticulous care for his cars has also been translated into a superb publication, reserved for his closest friends, which presents each car one by one. Which ones to mention? Certainly a series of pre-war Mercedes-Benz and Alfa Romeos, both pre-war. There are also numerous rare Ferraris, including the 340 Mexico Berlinetta Vignale driven by Phil Hill in the Carrera Panamericana, which was also presented at Pebble Beach.