Alfa Romeo: racing, identity, and symbols. One hundred years of consistency

When manufacturers decide to enter their cars into races, they seek distinctive symbols that set them apart. These symbols must stand out among the many that identify a racing car, from the race number to the livery and even the sponsors that came to prominence since the 1970s. This “racing identity” thus becomes part of the brand’s image and evolves over time into an exclusive heritage, rich in fantasies and memories.