WRM Motors Ltd was a British car manufacturing company founded by William Morris in 1912. The company's first car, the 2-seat Morris Oxford "Bullnose," was assembled in a factory opened in 1913 in Cowley, Oxford, UK. Morris used a strategy of buying major components and assembling them in his own factory, which allowed him to retain ownership and control with his own capital resources. Despite the outbreak of World War I, the company continued to receive orders and introduced a new larger car, the 2-seat and 4-seat Morris Cowley, in mid-1915.