Lloyd

Lloyd Motoren Werke G.m.b.H. was a German luxury car manufacturer established in 1908 and located in Bremen. Originally owned by the Norddeutscher Lloyd shipping company, the company changed ownership over the years but always used the Lloyd brand on its cars. In 1929, Lloyd was absorbed into the Borgward Group, and the brand was not used on passenger cars until 1950. The company continued to produce cars until 1963 when it ceased production, but a successor company continued to sell replacement parts and manufacture engines for snowmobiles and boats until 1989. Although the Lloyd marque has no connection to the British Lloyd Cars Ltd company, which was active from 1936 to 1951.

Lloyd was a German automobile manufacturer that was active from 1908 to 1963. The company was founded by Carl F. W. Borgward in Bremen and was initially named Borgward-Lloyd GmbH. The first Lloyd car, the Lloyd Pkw, was introduced in 1908. It was a small car with a two-cylinder engine and was mainly used as a taxi or delivery vehicle. In the 1920s and 1930s, Lloyd produced a range of small cars and trucks, which were popular in Germany due to their fuel efficiency and affordability. During World War II, Lloyd produced military vehicles for the German army. After the war, the company resumed production of civilian vehicles, including the Lloyd 300, a small car with a two-cylinder engine that became very popular in Germany in the 1950s. In 1950, the company changed its name to Lloyd Motoren Werke GmbH (Lloyd Motor Works). In 1955, Lloyd merged with Goliath and Hansa to form the Borgward Group. However, the Borgward Group ran into financial difficulties and filed for bankruptcy in 1961. Lloyd continued to produce cars under the Borgward name until 1963, when the company ceased operations. Today, Lloyd cars are considered to be collector's items and are popular among vintage car enthusiasts.