LaSalle

LaSalle was a luxury car brand that was part of General Motors' Cadillac division from 1927 to 1940. It was created by Alfred P. Sloan to fill a price gap in GM's product portfolio, and was marketed as a companion marque to Cadillac. LaSalle cars were made by Cadillac but were priced lower, shorter, and marketed as the second-most prestigious brand in GM's lineup. They were titled as LaSalles, not Cadillacs, and named after the French explorer René-Robert Cavelier, Sieur de La Salle.

LaSalle was a luxury car brand that was manufactured by General Motors' Cadillac division from 1927 to 1940. The brand was created by Alfred P. Sloan, who developed the concept for four new GM marques, including LaSalle, to fill perceived price gaps in the company's product portfolio. LaSalle cars were designed to be shorter and priced lower than Cadillacs, but still marketed as a companion marque to Cadillac. The LaSalle brand was named after the French explorer René-Robert Cavelier, Sieur de La Salle. LaSalle cars were discontinued in 1940, as General Motors shifted its focus to producing war materials for World War II.