The Kissel Motor Car Company was an American automaker that specialized in producing high-quality, custom-built automobiles, trucks, fire trucks, taxicabs, and hearses. The company was founded by Louis Kissel and his sons in Hartford, Wisconsin, where they operated a plant on Kissel Avenue. The company's reputation for quality craftsmanship and attention to detail helped it establish a loyal following among discerning customers who appreciated the unique features and stylish design of Kissel vehicles. Despite its success, the company eventually fell victim to changing market conditions and financial challenges, and it ceased production in the 1930s. Nevertheless, the legacy of the Kissel Motor Car Company endures, and its vehicles remain highly prized by collectors and enthusiasts today.