Hupmobile

Hupmobile was an American automobile brand that was in production from 1909 to 1941. The company was founded by Robert Hupp and his brother Louis Hupp, and was known for producing stylish and reliable cars. Over the years, Hupmobile produced a range of models, from the two-passenger runabout with a four-cylinder engine to a variety of models with six- and eight-cylinder engines. However, the company made some missteps in the 1930s by increasing the engine power in a time of economic depression, which led to declining sales. Despite its reputation for quality cars, Hupmobile was eventually forced to close its doors in 1941 due to financial difficulties.

Hupp Motor Car Co. was founded in Detroit, Michigan by Robert and Louis Hupp in 1908. The Hupmobile Model 20, a two-passenger runabout, was introduced at the 1908 Detroit Auto Show and had first-year sales of over 1,600. The Hupmobile continued to do well into the 1920s and attracted good engineers, moving from a four-cylinder to a straight eight and producing a variety of models. In 1926, the Hupmobile Six was added and Hupp's earnings increased. In 1928, the stylish model helped the Hupp brothers afford to increase plant capacity by buying the Chandler-Cleveland Corp. of Cleveland, with 65,862 Hupmobiles produced by the end of that year. In 1930, after the stock market crash, Hupp increased the power plant to a 70-horsepower Six and a 100-horsepower Eight, but sales dipped 23 percent and the Great Depression was looming. Despite the challenging economic climate, Hupp introduced a 133-horsepower Eight in the early 1930s, which was not well-suited to an economy that couldn't afford additional gas consumption.