Buick

Buick logo image
  • FOUNDERS

      David Dunbar Buick

  • Founded in
    • 1899
  • Official website
  • Headquarters city
    • Detroit, Michigan
  • Country
    • United States
  • Status
    • Active

Company

Buick is a premium automobile brand under General Motors that was established in 1899 by David Dunbar Buick. It was the first American marque of automobiles and was instrumental in the formation of General Motors in 1908. Buick's current target demographic is a successful executive with a family. It is positioned as an upscale luxury car below Cadillac in the North American market, and its engines have mostly used overhead valves, which the company pioneered in the 1904 Buick Model B. In 2017, Buick sold over 1.4 million vehicles worldwide, with its largest market being Mainland China. Its US market share in 2022 was 1.2%.

History

It was among the first American marques of automobiles and was the company that established General Motors in 1908. Buick became known for its high-quality engineering and luxurious features, positioning itself as an upscale luxury car below Cadillac in the North American market. Throughout the years, Buick has introduced several innovations, such as the first closed-body car in 1911, and the pioneering use of overhead valves in their engines in 1904. In 2017, Buick sold over 1.4 million vehicles worldwide, with its largest market being Mainland China. Despite its success, Buick's US market share has decreased in recent years.

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