Baldwin-Motion

The original Baldwin-Motion Performance Group (1967-1974) represented a partnership between Baldwin Auto Company, a franchised Chevrolet dealership dating back to the early-1920s and Motion Performance, a high-profile speed shop with a reputation for building fast Chevys. Both were located in Baldwin, Long Island, NY, a New York City suburb.

Baldwin Chevrolet was run by Ed Simonin, son of its founder, August 'Gus' Simonin, and Ed's brother-in-law, Dave Bean. Motion Performance started life at a Sunoco service station in Brooklyn, NY in the late-1950s. In 1963, after Joel Rosen, then a junior partner, installed a Clayton chassis dynamometer, signage was changed to reflect the true nature of his business. In 1966, Rosen incorporated as Motion Performance, Inc. and relocated to his own shop at 598 Sunrise Highway, Baldwin, NY.

Starting in 1967 and running through 1974, Baldwin-Motion offered SS (425-hp) and Phase III (500-hp and up) big-block Camaros, Novas, Chevelles, Corvettes and Biscayne Street Racer Specials. Cars were sold at Baldwin Chevrolet or Motion Performance, converted by Motion and financed and delivered by Baldwin. Phase III 427 and 454 cars came with a written, money back, quarter-mile performance guaranty from Joel Rosen.

All Baldwin-Motion sales promotion materials carried Rosen's guaranty. 'We think so much of our Phase III Supercars that we guaranty they will turn at least 120 mph in 11.50 seconds or better with an M/P-approved driver on an AHRA or NHRA-sanctioned drag strip. Phase III Supercars are completely streetable, reliable machines that will run these times off the street.' There never was a single comeback!