Auburn was a brand name of American automobiles produced from 1900 to 1937, most known for the Auburn Speedster models it produced, which were fast, good-looking and expensive. However, after the 1929 Wall Street Crash, and the economic downturn that ensued, Auburn's expensive automobiles, along with its also very expensive sister marques Duesenberg and Cord, saw inevitable sales downturns, and all vehicle business halted in 1937.
After a 1940 bankruptcy reorganization, the former Auburn Automobile Co. merged with the Central Manufacturing Company into Auburn Central Manufacturing (ACM) Corporation, which received large amounts of World War II production work, so much so, that in 1943, they rebranded ACM as American Central Manufacturing. One of their most notable WW II contributions involved manufacturing the bodies of at least three quarters, or about half a million, of the World War II.
History
The Auburn Automobile Company grew out of the Eckhart Carriage Company, founded in Auburn, Indiana, in 1874 by Charles Eckhart (1841–1915). Eckhart's sons, Frank and Morris, experimented making automobiles before entering the business in earnest, absorbing two other local carmakers and moving into a larger plant in 1909. The enterprise was modestly successful until materials shortages during World War I forced the plant to close.
In 1919, the Eckhart brothers sold the company to a group of Chicago investors headed by Ralph Austin Bard, who later served as Assistant Secretary of the Navy for President Franklin Delano Roosevelt and as Undersecretary of the Navy for President Roosevelt and President Harry S. Truman. The new owners revived the business, but it proved unprofitable. In 1924 they approached Errett Lobban Cord (1894–1974), a highly successful automobile salesman, with an offer to run the company. Cord countered with an offer to take over completely in what amounted to a leveraged buyout, which the Chicago group accepted. Cord aggressively marketed the company's unsold inventory and completed his buyout before the end of 1925.
