ASA was an Italian automobile manufacturer established in 1961 by Giotto Bizzarrini, Ferrari's former chief engineer, and was based in Modena, Italy. It was a subsidiary of the De Nora group, a battery manufacturer. ASA aimed to produce lightweight and affordable sports cars. Its first model, the 1000 GT, was introduced in 1962 at the Geneva Motor Show, featuring a tubular frame chassis and a fiberglass body. The company also produced a larger and more luxurious version, the 411 GT, in 1964.