Market Intelligence
Iconic: Surviving the Hurricane
Due to weather, Iconic Auctioneers moved event to Silverstone, halving cars & revenue. Top lots included a Ford Focus WRC (£343,125) and a Skoda Fabia WRC (£258,750). Surprises: a BMW M3 (£258,750) and a Peugeot 205 GTi (£42,500).
The big news of the weekend was the cancellation of The ICE concours in St. Moritz due to heavy snowfall and the Race Retro show in Stoneleigh Park as a result of heavy rainfall. In order to save the day, Iconic moved everything 250 kilometers away, to the Silverstone circuit, thereby losing the attraction of a major event with curious spectators and potential bidders. And for sure, many participants.
As a result, the numbers look ruthless: The forecast of 116 cars and £7,148,000 before the auction turned into 58 cars (50 per cent) and £3,638,414, about half of last year's turnovers. The average price also suffered: £ 62,732. Fortunately, determined bidders were there and in fact almost all the top lots were sold.
