Market Intelligence
Silverstone and Historics. Boat trip
Cliff Goodall’s view: Silverstone Auction and Historics competed in car auctions, with Silverstone generating higher revenue. Remarkable cars were sold, including the TVR Cerbera Speed 12 and Dino 246 GT. Exciting times in the automotive market.

Cliff Goodall’s view
For a long time, Silverstone Auction and Historics have been direct competitors (often “colliding” in my pieces), but the “cold” numbers speak for themselves: Silverstone presented 110 cars, with 71 successfully sold (64.55%), a similar percentage to Historics at 64.52%, with 100 cars sold out of 155 on offer. However, the similarities end there, as the disparity becomes evident. In terms of value, Silverstone offered £9,304,000, more than double that of Historics (£4,140,000). At the end of the sale, the revenue gap widened even further, with the “chic” one reaching £5,760,622, while the “popular” Historics stopped at £2,468,778, a difference of 130%. Naturally, with fewer cars on sale and a higher revenue, the difference in average sales prices was astronomical: £81,135 and £24,687 respectively.



