Market Intelligence
Iconic and Bonhams. Surprises and fun
English auctions in August-September: Bonhams shines with a 76.64% sale rate, while Iconic Auctioneers' bold shift yielded mixed results. A record-breaking Subaru steals the spotlight, but Bonhams surprises with century-old gems.

Cliff Goodall’s view
Forget the glitz of Pebble Beach. Between the end of August and the beginning of September, England became the hunting ground for enthusiasts searching for that special addition to their prized collections, all while treading lightly on the family budget.
On one hand, there was the very first auction by Iconic Auctioneers (held at Silverstone on 25th and 26th August), where a name change marked a fresh approach. On the other hand, Bonhams set up shop at Beaulieu, coinciding with Europe’s oldest historic car market (2nd September), with accessible lots that appealed to collectors of all things from the ‘90s.


