Market Intelligence
Iconic. Where tactics triumph
Iconic Auctioneers' bold rebranding sparks intrigue. Despite a lukewarm sale rate, the event unveils captivating tales. A Lancia's unexpected dip, a royal Range Rover's regal allure, and a Ford RS200 Evolution's record-breaking ascent steal the spotlight.
Cliff Goodall’s view
A name change often hides an underlying story. Replacing the well-established Silverstone Auctions with the ambitious Iconic was a bold move. Although the numbers look good - 104 cars sold for £5,513,851 - the ratios are jarring: 163 cars were offered, and a 63.80% sale rate is hardly award-winning. Compared to last year, sales were down by over £1.5 million, even though 22 more cars were sold back then, and the average sale price decreased from £57,120 to £53,018.
__Iconic Auctioneers Nec, 12th November 2023__
