Market Intelligence
Why and how does the market change?
The article discusses a price analysis of three popular car models sold at both online and traditional auctions and how the prices tend to align between the two types of auctions. The study also examines the distribution of brands between in-person and online auctions, with some brands being more prevalent in online auctions, while others are more commonly found in traditional auctions. The article suggests that physical auctions should focus on offering special or rare vehicles to generate competition and drive up prices, while online auctions provide a broad range of cars and lower costs for buyers and sellers. The article concludes by suggesting that buying a youngtimer from a famous brand is a smart choice online, but the excitement of physical auctions cannot be replicated.
My colleagues over at TCCT have started calling me the Dowser. The message is clear, they want me to discover significant facts by looking closely at the numbers. I will do my best as a nickname like that must be well deserved. Accordingly, I carried out a price analysis between three models that were sufficiently popular to give workable numbers: sold at online auctions – BaT 2020 sales – and physical presence sales data from traditional auction houses. The result is an interesting initial hypothesis.
My second analysis concerns the brands present the most at the auctions: how were they distributed between in-presence auctions and online auctions? Can we understand which brands are better to buy online?
