Market Intelligence
Unscripted records
The article is about the recent auctions in the car market, focusing on some lots that were game changers for the market but weren't widely discussed. It mentions the record-breaking sale of a 2010 McLaren-Mercedes MP4-25 Formula 1 car for €5,541,525, a 1994 Toyota Supra MkIV used in the Fast & Furious films sold for $550,000, a 1969 Ford GT40 sold for €2,938,297, and a 1976 Lancia Gamma Berlina 2500 sold for €24,708. The article discusses the marketing strategies used to sell these cars and the significance of these sales for the car market.
Do you know how many auctions there were between June and July? You’ll probably think about ten... you would be wrong, there were 29. And how many cars changed hands? Here you might think you’re smart and you’ll shoot high, say 600? Well you wouldn’t be even close. The number is actually around 3,000.
Obviously, I have kept you updated on the great facts and the great events but compared to the 40-50 cars I have spoken to you about in this period, I could be forgiven for missing the odd one here and there.
Which brings me to this particular idea: take a look at some lots I haven’t told you about but were “game changers” for the market.
