Market Intelligence
Under 30 – Over 55 What’s behind the passion
The survey results reveal that younger people appreciate classic cars for their cultural heritage and technological evolution, while older people see them as a way to relive memories, enjoy driving, and participate in events. Classic cars offer a cultural dimension with style and technical content, and a focus on years perceived as different from the present. For younger people, owning a non-contemporary car is a way of being different and standing out from the mainstream.
As a whole, the answers distributed on a 1-5 point rating scale reveal that people’s reasons for loving classic cars are different: for young people, classic cars bear witness to a cultural heritage to discover and preserve; for older people, they represent memories, the pleasures of driving and taking part in events.
This being the case, the data provides clear answers for each question: for the over 55s, classic cars represent first and foremost memories of youth (69%), along with pleasure of driving real cars without all the automatic devices of today’s vehicles (44%), and the chance to have fun at events and rallies (27%).
Other positive considerations embrace the cultural dimension with its style and technical content, and the focus on years perceived as different from the present.
