Cars
The Nostalgia of Forgotten Gods: Jensen, UK, 1931-1976
From pioneering beginnings to a poignant end, Jensen Motors' journey epitomizes automotive ambition. Despite iconic models like the Interceptor, financial woes and market shifts sealed its fate by 1976, echoing the decline of British automotive romance.
Although the history of Jensen Motors Ltd started in England in 1931, it took a few years for the first Jensen-branded car to be released: The S-Type, a convertible equipped with a Ford V8 engine. The outbreak of war, however, necessitated an abrupt change of plans for the newly formed company, which focused on the development of military and amphibious vehicles.
After the conflict ended, the Jensen brothers introduce a new model called PW (Post War) that was produced from 1946 to 1952 mainly in sedan configuration, but was also offered as a convertible. Production numbers, however, remained low with less than 20 units per year. There was a need for a shake-up that despite the introduction of two more models, namely the 1950 Interceptor and 1953 541, did not happen due to the fact that sales failed to take off.
