Cars
The Nostalgia of Forgotten Gods: DeLorean, UK, 1975-1982
The DeLorean DMC-12, famed from 'Back to the Future', epitomizes a dream turned sour. Founder John DeLorean's rise, from GM success to scandal, ends in bankruptcy amid FBI investigations, leaving a legacy of unfulfilled promises and shattered dreams.
DeLorean stands as a brand that has gone down in history mainly because of the appearance of the only model that was ever produced, the DMC-12, in the "Back to the Future" trilogy of films where it was modified into a time machine. The success of the film, however, did not translate into the anticipated commercial success for a brand that remains wrapped in mystery to this day because of the affairs that surrounded founder John DeLorean.
Born into a family of humble beginnings, John gained experience in the American automobile industry when he was hired by Packard to turn around the struggling company's fortunes in the early 1960s. General Motors noticed his abilities and decided to entrust him with the Pontiac brand, at that time equally struggling due to poor sales. DeLorean pulled off a miracle. Partly as a result of models such as the GTO and Firebird.
