Cars
The History of Colors in Racing: The Power of Creativity
Exploring iconic race car liveries, from Porsche’s “Hippie Car” to McLaren’s failed color experiment, this piece highlights how brands use car designs creatively to captivate fans and differentiate their entries on the track.
Sponsorship on race cars, often just a brand logo, actually opens up creative possibilities that captivate audiences and photographers. Here are some standout examples.
Starting in the 1970s, Martini sought to make its Porsche 917 LH (Lang Heck, meaning long version) stand out among similar entries. Dubbed the "Hippie Car", it featured flowing stripes that enhanced the car's lines, crafted by Porsche designer Anatole Lapine. The Martini Porsche 917 LH was unmistakable as it sped around Le Mans' Le Sarthe circuit in 1970. Was it perfect? Not quite—it finished second!
