Cars
Pick-ups. Who wouldn't want one please raise your hand
This article explores the history and evolution of pick-up trucks in America, which are often regarded as symbols of the country's rugged, outdoorsy lifestyle.
Pick-ups are widely regarded as a symbol of the “Land of Liberty”. Among the many vehicles on the roads, they are by far the closest ones to the horses used to conquer America. And just like horses, they are suitable for transport but also for the needs of the countryside and life out in the open. Almost immediately these small vans - half car and half truck - appeared on the US market, but their unmistakable charm manifested itself fully at the beginning of the post-war period.
The three large American groups have produced millions of these vehicles, often saving the name but changing the style completely along with the engine. The Ford S Series, a legendary object first launched in 1948 that everyone knows, has had infinite variations and improvements, including the introduction of the fascinating wooden models, the development of a more squared off shape in line with changing fashions and also more muscular versions with larger and more powerful engines.
