Cars
European pick-ups
The article discusses the differences in the market and offers for pick-up trucks between the United States and Europe. While the US has many ferocious and impressive pick-up trucks, Europe struggles to find sensational vehicles.
To understand just how different the United States and Europe are, just look at the market and the offers for pick-ups: last week we looked at some of the American pick-ups, neglecting a few magnificently “ferocious beasts” such as the 1991 GMC Syclone and the romantic vehicles that preceded World War II. We also neglected the future, and the visionary Tesla Cybertruck.
In Europe, on the other hand, we had a hard time finding sensational vehicles, except for the curious Mercedes sold in South Africa and South America that was only half built – or rather, the front half up to the cabin, with the rear liberally interpreted by the recipient countries – or entertaining BMW-branded inventions where serious experiments have been passed as April Fools' Day jokes to avoid damaging the image and sportive nature of the Bavarian brand.
