Events & Tours
Happiness is doing, not having
This article discusses the concept of experiential luxury and how it can lead to happiness. The author highlights the trend of renting classic cars as a means of experiencing legendary cars without having to bear the costs of maintenance, insurance, and protection. The article also explores the idea of complete and luxurious packages for discovering regions, such as Provence, Bavaria, Tuscany, or the Amalfi coast, which include transfers, hotels, restaurants, guided tours, and roadbooks. The article concludes by discussing Mercedes' Classic Car Travel and Slow Drive experiences, which provide opportunities to escape in romantically dated cars. The author emphasizes that classics are always beautiful.
In the psychology course at Yale, scientist Laurie Santos explains to students that over a certain annual income threshold, people’s happiness does not increase. In support of this study, a parallel and very interesting one has emerged. One of the best ways to achieve happiness is not to accumulate things, but to experience them. The luxury market has understood this for years, just think of old-style cruises, the creation of resorts in legendary places, all the way up to unique food experiences with chefs at your home.
This trend was never going to escape the world of automobiles. And in recent years an interesting reality has emerged that allows many of us to choose truly special experiences.
