Market Intelligence
Gooding USA. Thriving online too...
The article discusses the success of the recent Gooding online auction, which saw 44 out of 47 cars sold for a total of $16,131,500 (€13,260.174). The author highlights four standout lots, including a 1955 Ferrari 250 Europa that sold for $2,222,000 (€1,826,495) and a 1966 Jaguar E-Type S1 4.2 FHC that sold for $253,000 (€207,967). The auction also featured a 1968 Meyers Manx buggy and a rare 1993 Porsche 968 Turbo S, which sold for $59,400 (€48,827) and $792,000 (€651,027), respectively. Despite the challenges of organizing an online auction, Gooding demonstrated that these types of sales still have a lot to offer.
Amazed. That’s how I reacted to the Gooding auction held on 7th May. It’s a well-known fact that the Californian auction house always manages to bring extraordinary cars to their events [(just think of last September’s London auction)](https://tcct.com/news/2020/09/gooding-co-has-a-great-european-debut/), but organizing an online auction is quite different from a physical one: the location is missing, the atmosphere and truly special cars are a rare sight indeed. After the **modest results from RM** in the spring using the same technique, I was anticipating a decline in this type of sale.
And yet Gooding managed to demonstrate that auctioneer-less sales still have plenty of aces up their sleeves. The numbers speak for themselves: 44 cars sold out of 47 translates to a very healthy 93.62% success rate, while total sales of $16,131,500 (€13,260.174) almost reached the estimated $16,355,000 (€13,443,892) in takings (including unsold lots).
