The taste of a symbol

Jeep is a legendary name, one that envelops the entire off-road industry under a single brand. It's a name that brings together the robustness of its military origins with that aristocratic and slightly snobbish wealth of those who love to flaunt their power using a car with capabilities far beyond their real needs. All this without anyone (or almost) knowing that Jeep is actually an acronym for Just Enough Economic Parts. A fantastically relevant principle for the war which lead to an extraordinary order for Willys who invented it and also Ford who helped put it into production.