Pininfarina The Experience

Pininfarina: living the past, driving toward the future.

  • 07 March 2023
Pininfarina The Experience image

Living the past, driving toward the future: this is the feeling while driving on eClassic.

Latest News

Roarington and Mercedes-Benz Heritage Unite to Bring Classic Cars into the Digital Era image
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Oct 17, 2024

Roarington and Mercedes-Benz Heritage Unite to Bring Classic Cars into the Digital Era

Roarington and Mercedes-Benz Heritage GmbH are partnering to create a digital twin of the Mercedes-Benz Museum, allowing classic car enthusiasts to explore iconic...

Kimi Räikkönen Joins Roarington: The Iceman Drives with the Classic Cars World into the Future image
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Oct 17, 2024

Kimi Räikkönen Joins Roarington: The Iceman Drives with the Classic Cars World into the Future

Roarington is thrilled to announce a new partnership with none other than Kimi Räikkönen, the legendary Ferrari Formula One World Champion. The “Iceman”...

Roarington brings the excitement of classic cars to the World Economic Forum in Davos image
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SIMULATOR EVENT
Jan 21, 2024

Roarington brings the excitement of classic cars to the World Economic Forum in Davos

Roarington wowed Davos with its virtual classic car world at the World Economic Forum. In collaboration with Digital Switzerland, Roarington showcased the perfect...

A prestigious and stimulating award, the Red Dot for Roarington image
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Nov 23, 2023

A prestigious and stimulating award, the Red Dot for Roarington

Roarington, a Red Dot awardee, merges reality and imagination, offering an immersive experience where classic cars come alive in a dynamic virtual world....

Bernina Gran Turismo 2023. Roarington takes the spotlight image
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Sep 21, 2023

Bernina Gran Turismo 2023. Roarington takes the spotlight

Simulators test emotions of classic car racers at St. Moritz's Bernina Gran Turismo. Roarington's virtual practice aids real race performance and reduces CO2...

Roarington.com in the press: "Details and look and feel are hugely impressive" image
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May 28, 2023

Roarington.com in the press: "Details and look and feel are hugely impressive"

Roarington.com: a virtual city for classic car enthusiasts. Media praises it as a bridge between real and virtual life, with a unique metaverse...

Latest Stories

Porsche's Technological Innovations Part 9: Targa, a Lucky Name Inspired by Racing

May 17, 2025

Porsche's Technological Innovations Part 9: Targa, a Lucky Name Inspired by Racing

How Porsche’s Targa redefined open-top sports cars—born from racing, shaped by safety, and named after a legendary Sicilian road race.

Checkmate of Kings: Ross Brawn and the Strange Case of Brawn GP

May 17, 2025

Checkmate of Kings: Ross Brawn and the Strange Case of Brawn GP

Brawn GP's 2009 F1 fairytale: bought for £1, raced one season, won both titles, and became the foundation of Mercedes' F1 return.

Broken Dreams: Ferrari 408 4RM. Forghieri’s last “Cavallino”

May 17, 2025

Broken Dreams: Ferrari 408 4RM. Forghieri’s last “Cavallino”

Mauro Forghieri’s advanced Ferrari 408 4RM blended racing tech with road use, but was too ahead of its time to reach production.

Promotional Vehicles Part 5: Beverages

May 17, 2025

Promotional Vehicles Part 5: Beverages

Roarington explores iconic beverage promo cars—from 1920s cava bottles to Red Bull's rooftop cans—blending history, design, and marketing flair.

The Giant and the Pygmy: RM and Hampson Amaze

May 17, 2025

The Giant and the Pygmy: RM and Hampson Amaze

Two auctions, two worlds: RM’s global glitz meets Hampson’s local passion in a surprising week of high-end bargains and record-breaking sales.

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