Events & Tours
Welcome to the Mercedes-Benz Classic Exhibition at Roarington
Experience Mercedes-Benz classics digitally in the Roarington metaverse, where the Stuttgart Museum’s 3D-scanned icons like the 300 SL and Simplex from 1902 offer virtual driving and exploration, merging automotive heritage with cutting-edge technology.
It’s no surprise that a brand like Mercedes-Benz, with over a century of innovation, aligns itself with forward-looking ventures. On Thursday, October 17, following the 2024 TCCT Forum, Mercedes-Benz Heritage GmbH announced a partnership with Roarington AG to bring the world’s oldest luxury car brand into Roarington‘s digital realm.
This collaboration will result in a digital twin of the iconic Mercedes-Benz Museum in Stuttgart, which has welcomed 13 million visitors since its opening in 2006.
The new partnership aims to create a virtual gathering space for the global classic car community, enabling enthusiasts to explore the marvels of the Mercedes-Benz Museum. Through Roarington, users will be able to experience these iconic cars in exceptional detail, opening doors to view interiors identical to the originals and even taking these classics for virtual drives on roads or racetracks across eras.
