Mercedes-Benz and Roarington: A Journey from the Past to the Future

The program to experience the Mercedes-Benz world in Roarington was announced this Thursday. Welcoming guests, Marcus Breitschwerdt, CEO of Mercedes-Benz Heritage GmbH, and Fritz Kaiser, Founder of The Classic Car Trust and Chairman of Roarington, opened the TCCT Forum at the Mercedes Museum in Stuttgart, where the program was unveiled. This collaboration allows us today to present four dedicated stories about the great adventure of Mercedes, which began with the birth of the automobile.

It’s no surprise that a company like Mercedes, always focused on innovation for over 100 years, would cross paths with those who live in the future. This is why the announcement by Mercedes-Benz Heritage GmbH on Thursday, October 17th, at the conclusion of the TCCT Forum 2024, of a memorandum of understanding with Roarington AG to bring the world's oldest luxury car manufacturer into the digital universe of the “Roarington metaverse” comes as no surprise. The choice of the Mercedes-Benz Museum in Stuttgart, which has welcomed 13 million visitors since its opening in 2006, is significant. The aim is to offer the global classic car community a virtual meeting place, Roarington, which will house the Mercedes Museum. It will be a space where digital experiences will allow users to explore iconic cars in full detail, even opening their doors to see interiors identical to the real thing, with the opportunity to drive them on roads or tracks, no matter their era.