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The myth of Italian coachbuilders: Boano
Discover the legacy of Mario Felice Boano, an Italian coachbuilder who revolutionized car design and production post-WWII. From collaborations with Ghia to founding Boano Lavorazioni Speciali, his innovations shaped iconic cars.
When we think of the myth of Italian coachbuilders, we often dwell on the design that distinguishes the stylistic language of a brand, but it is not enough just to be able to design a car, you also need to create the production process to be able to market it.
The perfect blend of creativity and the ability to build and industrialise cars is Mario Felice Boano. A man whose work experience and entrepreneurial intuition left an everlasting mark on the history of post-war Turin.
