Cars
The myth of Italian coachbuilders: Italdesign
Giugiaro's career revolutionized automotive design with iconic cars like the Volkswagen Golf. His genius earned global acclaim, reshaping the industry and earning him titles like "most influential car designer of the 20th century."
Giorgetto Giugiaro represents one of the greatest geniuses in automotive design: He had the ability to radically change the approach towards design as a consequence of function. Some of the greatest revolutions that came out of his Italdesign were the Volkswagen Golf and Fiat Panda, to name just two examples. Models that, in addition to being sold in millions, have influenced public taste and purchasing decisions.
So how did Giorgetto Giugiaro's career begin?
Coming from a family of artists - his father, grandfather and great-grandfather were painters and fresco painters - he was hired by Dante Giacosa at FIAT as an apprentice when he was only 17 years old, straight out of design school. In a big company, however, it was difficult to emerge and he was in a hurry. So he decided to contact the famous coachbuilder Bertone who, impressed by the young man's work, hired him. Shortly, at only 19 years of age, he was given responsibility for design. Congratulations to Nuccio Bertone's lucid vision! He stayed for six years, during which he created masterpieces with his pencil, such as the Aston Martin DB4GT Jet and the Ferrari 250 GT SWB nicknamed Berlinetta Speciale, which was Nuccio's personal car. To underline the uniqueness of this car, it is enough to consider that in 2015 it was sold at a Gooding's auction in Pebble Beach for $16.5 million.
