The I.C.E Experience at Suvretta House in St. Moritz: All the Glamour, Zero Risks

While at Paris Expo Porte de Versailles automotive culture is celebrated across vast halls filled with every kind of attraction and collector-focused interest, St. Moritz responds with the thrill of an event on ice: The I.C.E., taking place on 30-31 January, where cars from every era face each other in demonstrations that demand real talent on a track ruled by a single law: if you want to turn, you must have the courage to throw the car sideways and carefully balance the throttle. Only then will you truly have enjoyed yourself - and proven you can drive in those conditions. If you don’t manage it, chances are the car will come away with a few dents. Or worse.

Fortunately, Roarington decided to lend a hand to the brave, while also saving them from the financial consequences of being just a little too bold. After accurately recreating the ice circuit and its grip conditions, Roarington has made available a selection of specially prepared vehicles, faithfully reproduced as Digital Twins of real cars.

With complete peace of mind, guests can step into this extraordinary experience through the Roarington simulator designed by Pininfarina, located at the Suvretta House – an icon of luxury hospitality since 1912. While The I.C.E. event takes place on the frozen lake, visitors can enjoy driving purely for the thrill of it, immersed in the pleasure of a destination that perfectly blends innovation with tradition and lifestyle.