Market Intelligence
RM Sotheby’s Soars at Pebble Beach: Here’s Why
Nine world records, a $40m Ferrari Luce, and $374m in total sales – RM Sotheby’s rewrote the Pebble Beach record books in August 2026.
In photography there is the golden hour. Those sixty minutes – more or less – just before sunset, during which the light falls on everything and makes it all seem warmer and more gilded.
At RM in Monterey there was a golden hour too, but in this case, the gold was the real thing.
Between lot 328 and lot 349 lay the crème de la crème of the sale: 21 top lots (at roughly three minutes per car, that made 63 minutes), 16 of them estimated above one million each – and you already sense the "density" of the money that changed hands – seven above five million each, and fully three above ten million. Total estimate: $106,250,000. All of it in about an hour.
