Cars
Promotional Vehicles Part 5: Beverages
Roarington explores iconic beverage promo cars—from 1920s cava bottles to Red Bull's rooftop cans—blending history, design, and marketing flair.
Roarington’s journey into the world of promotional vehicles continues today with creations dedicated to beverages, from the 1920s to the present day. The Freixenet Cava Bottle Car was a one-off built for the 1929 Barcelona International Exposition. It was designed in the shape of a giant bottle of Freixenet cava (Spanish sparkling wine). The winemaker didn’t miss the opportunity of the Expo, which drew just under 6 million visitors—a great showcase for the Freixenet brand!
At the 1938 Giro d'Italia cycling race, Campari, the company that had become famous for the Bitter-based drink invented in 1860 in the city of Novara and characterised by its dark red colour, also turned up in a modified Packard with two bottles on the roof. It certainly did not go unnoticed!
