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Promotional Vehicles Part 3: After Food, Other Products

4 May 20253 min read7 images

Roarington explores wild promo vehicles—this time featuring toothpaste tubes, pens, and lighters turned into rolling ads!

Promotional Vehicles Part 3: After Food, Other Products
Photo credit: Wheelsage

Roarington's journey to discover the most curious and extravagant promotional vehicles in history continues with more examples of what can be called “Marketing on Wheels”. After last week's groceries, which you can find here __Promotional Vehicles - Part 1: Marketing on Wheels__, today we present creations related to everyday and household products.

The economic boom in Europe from the 1950s onwards allowed the spread of personal care and one of the most advertised products was toothpaste from various brands. Durban's for example has a huge toothbrush on the roof with two tubes positioned at the back, truly futuristic for the period!

Promotional Vehicles Part 3: After Food, Other Products - 1
The Durban's promotional vehicle with the large toothbrush on the roof and toothpaste tubes at the rear.

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