Cars
Pininfarina: an aristocratic and sporty style
This article highlights the history and achievements of Pininfarina, an Italian design firm that is famous for its elegant and dynamic car designs.
Pininfarina is synonymous with refined Turinese elegance in the Savoy tradition. Founded in 1930, it drew much inspiration from the city that was the capital of the Kingdom of Italy from 1861 to 1864, in an era that, influenced by French grandeur, was characterized by the pursuit of taste and detail. All of Pininfarina's road and race cars bear these traits, so much so that they resemble true works of art. This capacity to convey elegance and dynamicity peaked with the little Cisitalia 202, which the New York Museum of Modern Art (the famous MoMA), chose to exhibit as a symbol of the style that accompanied the post-war rebirth of the automobile.
There can be no doubt that the collaboration with Ferrari remains Pinifarina’s most important relationship with a carmaker, during which it designed over 100 models for the house of the Prancing Horse. Today, in addition to automotive design, Pininfarina also offers its international clientele industrial and architectural design, showing, in these fields too, the aristocratic elegance that has always characterized this famous brand.
On the subject of the brand, the name Pininfarina that we know today actually derives from the union of “Pinin”, an affectionate nickname given to the company founder, Battista, and Farina, which was his surname. In 1961, Pinin Farina officially became Pininfarina.
