Stories

Cars

Duet in design: The Fifties

13 August 20233 min read3 images

Pioneering Auto Design: Pininfarina & Zagato's Legacy. Explore how Pininfarina's Lancia Florida Coupe redefined car aesthetics with symmetrical form, while Zagato's Ferrari 250 GTZ epitomized 'necessary beauty' for high-speed elegance.

Duet in design: The Fifties

__How Pininfarina and Zagato revolutionised the shape of the automobile.__

__Pininfarina__ and __Zagato__ are the undisputed design stars in the history of the Italian automobile. Numerous icons of today's Classic Cars show their signature and this history continues: Today, simulators from the design kitchen of Pininfarina and Zagato are the key to the virtual world of Classic Cars on Roarington. In a new series, we take a look back at the heyday of Italian car design and show two icons each from Pininfarina and Zagato, arranged by decade. In our second instalment of this series, we are in the 1950s and show the 1955 Lancia Florida 2 Door Coupe by Pininfarina and the 1956 Ferrari 250 GTZ by Zagato.

__Lancia Florida 2 Door Coupe: A global revolution__

Related Stories