Cars
Lone Stars: the Zero Years
Lorenzo Ramaciotti unveils automotive design milestones in a remarkable story. From expressive freedom to nostalgic flair, concepts like the Fiat 500 and Audi Rosemeyer merge past and future.
Automotive design milestones are often one-offs. __Lorenzo Ramaciotti__ guides us through a remarkable story.
Throughout the history of the automobile, there have been numerous lone stars which, when you take a look at them today, continue to shine with their own light. None of them were created to become production cars, but rather to send out a message that was uninhibited by industrial and marketing constraints, signed by designers and the manufacturers themselves. Here comes the next part of our series on Lone Stars, based on intensive conversations with renowned Italian designer Lorenzo Ramaciotti: the Zero Years.
The expressive freedom of the previous decade continued, with the Japanese style largely defined as origami returning once again along with a more nostalgic one. This, in a broader sense, can be defined as when the manufacturers rediscovered their roots and previous design traits, and gave the public the opportunity to travel back in time to a period when the outlook for the future was more optimistic and carefree than it actually was. Prime examples here include the Fiat 500 and the Mini.
