Cars
Lone Stars: the Nineties
Join us on a journey through the remarkable automotive design milestones of the 1990s. Lorenzo Ramaciotti shares his insights on these unique creations, including the Honda Argento Vivo, BMW Nazca M12, Ford GT90, and Volkswagen W12 Syncro.
Automotive design milestones are often one-offs. __Lorenzo Ramaciotti__ guides us through a remarkable story.
Throughout the history of the automobile, there have been numerous lone stars which, when you take a look at them today, continue to shine with their own light. None of them were created to become production cars, but rather to send out a message that was uninhibited by industrial and marketing constraints, signed by designers and the manufacturers themselves. Here comes the next part of our series on Lone Stars, based on intensive conversations with renowned Italian designer Lorenzo Ramaciotti: the 1990ies.
It’s hard to define a theme for the 1990s because the theme of that period was the total lack of a consolidated mainstream capable of imposing itself. The results of the Japanese offensive for total quality are now clearly evident. Everyone had the right to have a quality car, no matter what style they chose. In the absence of a single train of thought in the designers’ proposals, various interpretations coexisted, each very personal and all perfectly contemporary to this day. Among these, together with the Audi Avus Quattro from 1991, is the Argento Vivo, a 1995 concept built on Honda mechanics that Lorenzo Ramaciotti considers one of his most beautiful creations for Pininfarina.
