Market Intelligence
Bonhams and Broad Arrow. Sheltered from cold winds
Cliff Goodall’s view: Bonhams and Broad Arrow auctions on Amelia Island showcased diverse collections. Broad Arrow exceeded revenue expectations, while Bonhams fell short. Notable sales included a Jaguar XK120 and a McLaren P1.
The sales of Broad Arrow Auctions and Bonhams on Amelia Island have been placed side by side because at first glance, they look very similar.
Bonhams brought 102 cars to their event, while Broad Arrow offered 107. The potential revenue for the British auction house was estimated at $29,754,000 (€27,932,755), while Broad Arrow was expected to bring in slightly more at $43,200,000 (€40,555,725). However, there were some notable differences. Broad Arrow is a part of The Hagerty Group and is relatively new to the game, while Bonhams has a decade of experience under its belt. Additionally, the number of cars without reserve also differed significantly, with Bonhams having almost half of their catalogue without reserve, while Broad Arrow had less than a third.
