Collectors & Aficionados
How legends are built: the true story of Enzo Ferrari
This article provides a detailed account of the life of Enzo Ferrari and his journey from being a racing driver to the founder of one of the most iconic car brands in history.
In 1920, Enzo Ferrari, having decided in the wake of the Great War that racing was to be his life, founded a business that in today’s terms would be defined a start-up.
With the support of images provided by Massimo Grandi, we are kicking off 2021 with the story of Enzo Ferrari and his various enterprises. However, this will be the true story, not the one most people know! We will be sharing details that shed light on exactly how Ferrari succeeded in creating, from nothing, a timeless and legendary story of the kind that fascinate the whole world a story of boldness and vision, like those of Steve Jobs and Elon Musk.
The story, which we will be publishing in instalments every Monday, covers three main periods in Ferrari’s life. In short, we will be looking at: the early days and Ferrari’s time as a racing driver; the invention of the Scuderia concept; and Ferrari the car maker.
