Market Intelligence
Gooding Christie’s: New Ownership, New Records
Christie’s stewardship of Gooding delivered a 25% surge in hammer value at Pebble Beach 2026 – and a Shelby Cobra record few saw coming.
The 2026 results from Gooding suggest that the strategy put in place by the new ownership – the renowned auction house Christie’s – is working: the successes at Retromobile in Paris, at Amelia Island, and the decision to acquire the official Pebble Beach auction all speak for themselves, as will the results we are about to examine. For this last auction, a further shrewd move was the decision to offer, this year, fewer cars than in 2025 (down from 175 to 165) and, consequently, a lower estimated value ($140 million against $163.4 million). Probably a deliberate choice to wrong-foot the competition.
The result? A new, significant success, with the number of cars sold rising by eleven units – from 144 to 155, something close to 94% – and a total hammer value that leapt from $126,624,560 last year to $158,569,700. That represents growth of 25%, and sets a new record for the Pebble Beach auction.
Gooding Christie’s, Pebble Beach, 14–15 August 2026
