Market Intelligence
Bonhams at Goodwood. God save the King’s car
Bonhams Goodwood auction generated 68.22% of the original estimates despite technical glitches that brought down the auction website. The auction sold 74 cars, representing 64.91% of the 114 vehicles offered, totaling £11,354,900 (€12,789,195) in value. The 1961 Cooper-Zerex-Oldsmobile sold for £911,000 (€1,026,070), while the 1952 Aston Martin DB3 remained unsold. Three Mercedes stood out in the auction; two McLaren SLRs and an SLS. The two SLRs were part of a limited edition series from Saudi Arabia, sold for £687,000 (€773,775) and £631,000 (€710,705), respectively. The SLS was estimated at £150,000-£160,000 but sold for £179,400 (€202,060). The article also mentions a collection of Rolls Royce from an anonymous Arabian owner.
Despite the panic over the technical glitch that brought down the Bonhams Goodwood auction website in September, bidders in the room, together with those bidding over the phone, turned in a great result: the 74 cars sold represented 64.91% of the 114 on offer and in terms of value, they generated 68.22% of the original estimates – or rather £11,354,900 (€12,789,195) out of an overall offer value of £16,644,000 (€18,746,385).
The average price per car of £153,444 (€172,826) was also higher than the amount registered at the Festival of Speed in July (the most important of the three events), despite half as many cars being offered without reserve: from 26.66% to 15.38%.
