Stories
Cars
Cars & Movies 18 - BMW: Always in action
BMW has always been associated with action films due to its athletic brand image. The company has presented the qualities of its cars in different cinematic stories that combine emotion with passion.
An athletic brand like BMW was only really going to choose action films to present the qualities of its cars. In this round up, we look at a number of situations that combine emotion with passion, in an arc that spans from James Bond all the way to Mission Impossible.
