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Cars & Movies 17 - Chrysler: Another America
Chrysler has made strategic choices in the world of cinema to differentiate their models from other American manufacturers.
It’s very easy to get confused by American manufacturers who offer cars under different brands. Cinema, however, helps us tell them apart with choices that help position the models. Chrysler has played their cinema cards well, with models that in different eras and situations manage to emerge in different cinematic stories.
